'Talk is Cheap' is a fictional book series featuring designers well known for their contribution to the world of branding identities; Otl Aicher, Paul Rand, and Paula Scher. Each jacket relates the designer to the color of their most famous branding identity. Every book jacket also unfolds into a motivational poster, featuring a quote from a designer. The visual identity says more about its brand in a glance than any conversation could, hence the title Talk is Cheap. Creating a moving brand is about instilling inspiration for action. The goal of the posters is the same; to inspire and motivate.
